Multisex at The Loft Amsterdam
Above the clouds, high on life!
Another Multisex Review? Well, after the closure of Watergate 2 years ago, the spirit of that iconic space lives on in the form of the multisex party - at least for me. That’s why I am sitting down to write the third review on this party. It’s genuinly one of the very few parties that excites me and to which I am looking forward.
Background
I’ll be honest, due to this I am biased towards Multisex, but that doesn’t mean I’ll blindly shill it. Also, it comes from a good place: I genuinely want this party to succeed, because everything about it - the musical direction, the DJ bookings, the art direction, the light design, the curation of guests - points exactly where I think the scene should be heading.
For a long time, Multisex was a benchmark for me. I always left with the widest smile on my face, still buzzing from the music, the vibe, and the people I'd met. From stomach-hurting shit-talking to genuinely inspiring conversations to an occasional affair, or friendships that quietly formed somewhere between sunrise and sunset.
This isn't meant to be a rant, but it needs to be said: so many people today only care about big-name DJs. Everything else, like the sound, the atmosphere, or the crowd, becomes secondary. Sometimes even the music itself takes a back seat to the act of being seen near someone famous. That's exactly why keeping a secret (or local) line-up, refusing to artificially inflate DJ fees, and placing real trust in promoters who actually care about the sound is, in my opinion, the direction the scene has to go.
It’s also not like the Multisex lineup is super secretive. They regularly publish Mixes on SoundCloud done by their residents. Those are magnificent and, in my opinion, some of the best ones for (tech-)house. The one by Victor become my recent favorite:
Additionally, before every event on the multisex.net website, a description of the DJs playing is published. This happens without mentioning them explicitly, but that copywriting is really something unique. If you're in deep enough, it's like a puzzle. You can piece together who's playing while simultaneously learning something new about the artists. It makes the whole thing about music rather than social media clout. And the creative output on their socials… short films like Multisex and the City or the Multisex Energy visuals still stick with me to this date. That kind of dedication to aesthetics doesn't just look good; I genuinely believe it attracts people with a keen eye, which shows in the crowd.
Unfortunately, what worked well in the past seems to crumble recently. Over the past months, the rotation through Watergate, Tresor, Maaya, and Weekend Club has left the party in an unclear state in its home city. The reasons are multifaceted. One of the main ones is that Multisex, as a brand, feels increasingly less relevant in Berlin.
Branding in nightlife is something I explored in more depth in a recent essay I wrote for Sleek Mag. But in essence, multiple venues are competing for the same shrinking pool of regulars as interest from younger generations quietly dwindles.
The last Berlin edition I attended was in December 2025, and you could already feel a shift. What I heard from friends who went to the following editions was, unfortunately, leaning negatively. For a party so reliant on word of mouth, that's dangerous. The decision to make August 15th the last Berlin edition for the foreseeable future, giving the party time to breathe and reinvent itself, is, in my opinion, the right call.
What struggles in Berlin due to economic pressure, a declining nightlife, and an oversaturation of parties might still thrive in other cities with easier conditions. Amsterdam proved that a year ago. The Multisex ADE edition was one of the best parties I attended in all of 2025, and I wrote at the time about why the city and this collective feel like a natural fit. So when the announcement dropped for a 24-hour edition at the Loft, I was beyond thrilled.
The Good
The Loft is a stunning venue. Sitting on the 16th floor of the A'DAM Tower, it offers a panoramic view across the entire city through its 7-meter floor-to-ceiling windows. In Amsterdam, at that height, you genuinely feel like you're above everything. In typical Multisex fashion, the standard venue lighting was carefully enhanced, and transparent drapes were hung across the windows. At first, I barely registered them, but once the light caught them at night, the effect was quietly beautiful. That's just one example of why I've come to trust Multisex: they identify what a space does well, amplify it, and strip away what's bad.
Under normal operation, the Loft is a cool but largely commercial venue. Closed-off VIP sections, oversold capacity, and a questionable crowd. Often leaning towards inconsiderate, drunk bro groups or Instagram divas who spend the whole evening filming with their phones out. The Multisex crew effectively took over and got the maximum out of a space that's typically wasted on lesser but more money-generating events. It's the same transformation they pulled off at Weekend Club in Berlin. A venue that, under any other circumstances, no one should voluntarily attend.
Main Floor
But this party was really something different! Even weeks later, I'm still thinking back on what happened there. The music was consistently good, the lighting worked, the vibe was on point, and the people were the classic Multisex formula.
The name leads most newcomers to assume it's a sex party: it isn't.
It's a crowd that's sex for the eyes. Beautiful, sharply dressed, young. It's a party to dress up, be stylish, and feel sexy about yourself in a way that goes beyond the TikTok techno attire you see at most events nowadays. I can even confidently say that Multi often serves as an inspo for me, and I love how much effort their guests put into looking sharp.
On the other hand, this also leads to problems. My first few Multisex events left me somewhat overwhelmed by the aesthetic of it all. It can read as arrogant from the outside. Berlin especially can feel performative at times, in a way that weighs on the energy. A slightly more mixed crowd like the one in Amsterdam, with a few more people there just to have a good time rather than for the aesthetics, actually made for a better vibe. Both last year in October and this year at the Loft.
And yet, for all that heat and tension on the dancefloor, there's surprisingly little actual action. The occasional make-out, heated eye contact, the casual flirt, but far less than the atmosphere might suggest. But sometimes that's all you need - a little bit of edging.
What I additionally want to emphasise is that the more I showed up, the less intimidated by looks I became. And let me tell you, in most cases the people I ended up talking to were super friendly, witty, artsy, and the opposite of arrogant.
Restaurant
Main Floor
The Bad
But I'm not blindly glazing; several things came up short and are worth critiquing:
The sound: The main room ran an L-Acoustics rig. Last year's Loft party (which I didn't attend) reportedly used Addit Audio, the same system they deployed at the ADE edition. And Addit Audio sounds exceptional. This time they used an L-Acoustics line array. It's the industry standard for most festivals, and it's not a bad system by any stretch, but in this context it sounded too sharp at times, lacking depth and punch in the low end. Fine, but far from excellent.
My favorite artist was Omoloko, and while I didn't manage to stay till the end, those balearic, Brazilian-influenced vibes with the heavy percussion fully captured me. Luckily there was a chance to listen to his full set, as it was recorded.
The second floor was worse. What appeared to be a combination of Void Venue Series zone speakers and some supplementary monitoring was simply underpowered for a 24-hour session. At one point there was a noticeable drop in output, likely from hitting a limiter. This was not a proper dancefloor system — it was a repurposed restaurant zone setup with modest enhancements. It held the vibe well enough, but it was never doing full justice to the music being played in that room.
Basically, what saved this room was the amazing music the DJs played, my favorite being Children of Valis. In general, we spent more time in this room at the beginning of the evening, and more in the main room towards the end.
Terrace
The hospitality: The Netherlands isn't known for an exceptional service culture in general, and club environments often bring out the worst of it. Thankfully there were no tokens, but that's the only good thing I can say. The bar staff was frequently slow and underprepared. One example that happened to me: I ordered a tequila soda, and the bartender asked me what that was. After a slow and patient explanation that it is, literally, tequila and soda water, I received exactly that. No lime, no ice. No ice!
Also, only long drinks were not available at the main bars. I think a cocktail bar existed somewhere downstairs, but honestly, I completely missed it. And there's a reason for that.
My favourite spot was the restaurant space upstairs. The couches there were super chill, the view was amazing, and the way people entered that space felt a bit like a runway. Perfect for chilling, talking, and people-watching. However, it was two floors above the cocktail bar. I'm not doing two flights of stairs through a packed club to get a cocktail.
Then again, the bar on that restaurant floor served "food." And by food I mean toasties. Not even a chic grilled cheese. These were square-bread toasties, the kind I lived on as a student. I have genuine affection for a toastie, but when your crowd is dressed in designer looks and the party runs 24 hours, you can do better.
Berlin editions often feature catering from Oysters & Pearls. Canapés, slushies, small bites. Something that matches the aesthetic of the event. None of that was present in Amsterdam.
And the non-alcoholic situation was almost offensive: (Diet) Coke and Club Mate were all they had. At a time when people are drinking less alcohol, this is a real oversight. Offer some juices, smoothies, a matcha drink, or a decent coffee. The Loft has all the necessary equipment - just use it!
What made this sting a little more was that a large number of people had specifically travelled from Berlin, booked hotels, and arrived ready to spend money. These are exactly the guests you want. Motivated, invested, and there for the right reasons. The combination of slow service, limited options, and a lack of care around hospitality left many underwhelmed. Multiple people I spoke to shared the same feeling. They kept skipping trips to the bar not because they didn't want to spend, but because the experience wasn't worth the effort.
Conclusion
The party, taken as a whole, was still amazing. I loved that the Multisex crew came to Amsterdam with several of its members. I also loved that so many Berlin regulars followed on their own initiative and blended with the Amsterdam scene.
While the earlier evening hours drew a more casual crowd, by morning that particular Multisex spirit emerged fully. There are certain other aspects of what makes this party special that I'll leave deliberately undescribed (iykyk). But let me tell you, it was just one of those unique parties you have to experience!
Unfortunately, the attention to detail that went into curating the DJs and transforming the space simply wasn't carried through to every aspect of the event. That left a slight aftertaste of what could have been an 11/10 party. The fix isn't complicated: bring Addit Audio back to the main room, equip the penthouse floor with a proper sound system, and invest in hospitality worthy of the crowd.
A possible future
There's a real challenge Multisex faces with its base of Berliners. Berliners are, notoriously, spoiled. World-class clubs at relatively affordable prices. When they travel to party, expectations can quietly inflate. Failing to meet them doesn't just affect one evening; it makes the core audience wonder whether the next edition is worth the trip.
This is a harder problem to solve than most promoters face. You can't paper over it with a headliner booking and Instagram ad spend. Multisex's secret line-up and genuine crowd curation make those tactics incompatible with that approach.
In my opinion, instead of ignoring this challenge, it should be embraced to create a new philosophy: wherever the Multi crew goes will, by default, be the best party in that city. The Berlin dependency that's currently becoming a liability could dissolve into something much more interesting. An international identity, with Amsterdam as one of several homes rather than a detour.
The party always had a strong visual identity, and it would be a shame not to use it more actively. Bring back the spirit of the early artworks. Print a Multisex magazine, produce postcards, or hand out small objects people actually keep. Lighters, stickers, pins. I still have my Multisex pin from the first party at Globus. These little details are not empty branding; they become physical reminders of a good night and create the sense of belonging that keeps people coming back.
The future should also not only be about fixing what fell short during the recent editions. I would love to see Multisex become more varied and more ambitious again. The main identity should be those 24-hour benders, but smaller-scale formats under a different subbrand could work beautifully as well: boat parties, unusual off-locations, intimate daytime events, or collaborations with festivals where Multisex curates an entire stage.
For now, I think it's not too late for Multisex to evolve from a Berlin-centric party into a European event series. But that transition will require care, consistency, and a willingness to invest beyond the booking budget.
The closest comparison I can think of is probably Giegling. They’ve already managed to build a recognizable world around its sound, aesthetics, and community. Then they used their experience and carried it into other cities without losing its identity.
Antwerp, Paris, Milan, Madrid: I would happily travel for a Multisex event in any of those cities if the party brought its full vision with it. 24-hour sessions in amazing locations with incredible music and a well-curated crowd. Something to die for!
